Marco Polacci Promotions, our partner, was the person who went to the Royal Birkdale Golf Club to contact the tour operators present at the event.

Within the activities of the Action Plan for 2014, Turismo Andaluz has participated for the sixth time in the Women´s British Open which was held at Royal Birkdale in Southport. Andalucia was a co-sponsor of the event, which for the Ladies Tour in Europe is the most important event of the year. Atalaya Golf was present at the very well situated stand.

Even though the attendance figures were lower than usual for this event, we were able to verify the quality of the people attending this event and their interest in returning to our destination. Just over two hundred MPP brochures were given directly to people interested in travelling to the Costa del Sol, with whom a conversation was maintained to ensure that the best advice was given according to their individual needs. A similar amount of Atalaya golf brochures were handed out during these conversations.

Due to the interest shown we hope to receive direct enquiries in the near future.